The Challenge:
Now that I had everyone’s attention through my effective social media communication, active community involvement, and captivating brand content, I was tasked to show the world how to use Egglife egg white tortillas rather than a receptacle for tacos. We all love #tacotuesdays, but I knew we needed to branch out to gain strength in the market.
The Solution:
Our super fans became ambassadors and influencers through my hard work building an active community.
Our Super Fans/Ambassadors/Influencers started posting innovative ways to use this healthier product on their feeds by aligning with their dietary needs of Keto, Paleo, Low Carb, and High Protein.
The Result:
Having this loyal community helped create dietary fusion recipes that resonated with many other viewers, creating excitement, engagement, and brand awareness. Having user-generated content from our Ambassadors helped lower the cost of content development and provided our audience with an authentic organic experience.
