The Power of Micro-Influencers 

  In the ever-evolving landscape of social media marketing, businesses are increasingly turning to micro-influencers to fuel their growth. These individuals, with a modest yet engaged…


AI Trends To Keep A Pulse On

  As of 2024, AI continues to significantly impact social media in various ways, propelling the evolution of how we engage, consume content, and analyze data. Some of the predominant AI trends…


4 Easy Ways To Create Original Content

  Flex those creative muscles! While audio, lip-synch, and dancing trends allow you to extend your reach potential, there is nothing like original content that will help you stand out from the…


The Real About Reels

Image from Business Insider Launched in August of 2020 to compete with TikTok, Instagram Reels have quickly become one of the most popular ways to attract the attention of new followers on…


3 Social Media Benchmarks to Know and Master

What is a Social Media Benchmark? Social media benchmark is a process of comparing your process and performance metrics to industry best practices. The primary goal of social media benchmark is…


Facebook Groups: 3 Brands That Are Doing It Right

With the constant stream of information coming at you when you open your Facebook News Feed, Facebook Groups can be a welcome relief. There are millions of Facebook Groups out there, for…


My 5 Favorite Design Tools

  Graphic design tools like Canva and Adobe Spark have made it easier for anyone to learn the basics of design and create engaging social media graphics, business cards, flyers, resumes,…


My 5 Favorite Editing Apps For Instagram Stories

Did you know that Instagram Stories have 1 billion worldwide accounts and are active every single month? This stat is pulled directly from Instagram. Other fun facts include: 80% of accounts…


Email Marketing Benchmarks

Are you sending out emails and wondering what the heck these analytics you are looking at mean and if they are any good?  I remember starting out in 2000(Yes, that is right, 2000, that is how…


How To Prove Your Social Media Is Paying Off

More and more clients are asking - How do I know if your social media efforts are actually working? As SMM’s, we understand the metrics but relaying it to make sense for your client is another…