The dog days of summer are almost over, and the final sun-filled family vacation is coming up fast. You’ve packed your bags, charged your phone, but have you downloaded a weather app?
A recent AT&T travel study revealed that weather apps are the #1 must-have mobile app across generations. But their interests go beyond weather. Check out how each age group spends time on their phones when they’re on the road.
· For millennials (16-34), setting the vibe with music is just as important as keeping tabs on the weather, but social trumps all. We’ve all seen the selfie sticks!
· By comparison to millennials and boomers, Generation X (35-49) reported the highest use of coupon and cooking apps. Every chef would agree, it’s a perfect pairing!
· For boomers (50-75), social and photo apps are equally important.
Check out our infographic below to help with understanding the differences. A picture is worth a 1,000 words!
