The Challenge:

I joined Enjoy Life Foods to oversee the management of their Social Media program for their allergy-friendly CPG brand. Despite the brand’s existing social media channels, they were encountering stagnant engagement and growth.

The Solution:

I worked alongside the Enjoy Life Management Team to establish goals and objectives. Utilizing Social Listening Tools and Analytics, I conducted an in-depth analysis of various content’s engagement and excitement levels. This analysis provided insights that allowed me to create strategic content campaigns and community outreach initiatives.

By strategically prioritizing and optimizing key channels such as Instagram and Facebook, I was able to allocate resources effectively. Managing numerous social network profiles requires efficient time management to address messages, notifications, and content deadlines without losing focus. Maintaining strong customer relationships demands careful allocation of time.

Our focus on engaging and satisfying our most devoted followers helped us cultivate social proof, ultimately attracting new customers in an authentic and relatable manner. This focus on building brand loyalty also positioned the business to benefit from recurring revenue.

The Results:

For the past four years, I have served as the Social Media Lead, Social Communications Manager, and Influencer Manager, consistently collaborating with the team to innovate brand strategies, oversee creative development, manage paid and earned media plans, cultivate influencer and partner relationships, enhance customer care experiences, and provide guidance for social planning.

During this time, I have attained notable accomplishments, including a 63.7% audience growth, a 46.6% increase in impressions visibility, and a remarkable 138.4% surge in engagement.

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