The Challenge:

I was brought on board to oversee Enjoy Life Foods’ social media program and manage their community as a Customer Experience Manager for their allergy-friendly CPG brand. Although the brand already had established social media channels, they were experiencing stagnant engagement and growth. The evolving landscape of customer experience on social media requires careful attention and a tactful approach.

The Solution:

I collaborated with the Enjoy Life Management Team to set goals and objectives. By leveraging Social Listening Tools and Analytics, Analyzing different content’s engagement and excitement levels. This analysis enabled me to develop strategic content campaigns and community outreach.

By prioritizing and optimizing key channels, namely Instagram and Facebook, I could direct resources effectively. Managing multiple social network profiles can be time-consuming, with messages, notifications, and content deadlines vying for attention. It’s important to allocate time wisely to maintain strong customer relationships.

Focusing on engaging and satisfying our most dedicated followers allowed us to build social proof, ultimately attracting new customers in an authentic and relatable manner. Cultivating brand loyalty also enables the business to benefit from recurring revenue.

The Results:

I have been the Social Media Lead, Social Communications Manager, and Influencer Manager for four consecutive years and still work with them to develop breakthrough brand strategies, manage creative development, paid and earned media plans, influencer and partner management, customer care experience, and social planning and mentoring.

Over this period, I have achieved significant milestones such as growing the audience by 63.7%, increasing visibility in impressions by 46.6%, and boosting engagement by an impressive 138.4%.

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