Are you sending out emails and wondering what the heck these analytics you are looking at mean and if they are any good? I remember starting out in 2000(Yes, that is right, 2000, that is how long I have been in Digital Marketing. Wowza!)trying to understand all of these stats. But, I love data so I was not afraid of digging in and learning how my emails were performing.
Fast Forward to 2019. One of my favorite email providers, MailChimp sends billions of emails a month for millions of users and customers range from 1-person startups to Fortune 500 companies. So, yes, they are pretty reliable when it comes to stats. Below are industry benchmarks from 2018 to help you compare how your emails are doing with the average unique open, click, and bounce.
Feel free to contact me at anytime to discuss these benchmarks or other analytics you would like to learn more about. Also, don’t forget to check out my other helpful tips, tricks and marketing hacks here.